Our Story
Redefining Period Care
for Every Woman.
Shilpa Rao
Founder, VYRA
Shivika Selfcare
Our Mission
Hygiene is a Right, Not a Luxury
At VYRA, we believe access to safe, comfortable, and thoughtfully designed hygiene products should never depend on income, geography, or circumstance.
Our mission is to combine advanced absorbency technology with skin-conscious design — delivering premium quality that remains accessible, reliable, and dignified.
“Access to reliable hygiene is not a privilege. It is a basic right.”
– VYRA by Shivika SelfcareOur Origin
The VYRA Story
VYRA was founded under Shivika Selfcare with a clear vision: to combine advanced medical-grade absorbency technology with a gentle, cottony-soft feel.
Based in Vadodara, Gujarat, we recognized the need for a premium period care solution that remains accessible to all. By focusing on both innovation and affordability, we have successfully redefined period care for the modern woman.
Care You Can Trust — every VYRA product is thoughtfully designed to support women with confidence and dignity, whether they are at work, in college, at home, or travelling.
Our Edge
The VYRA Standard
Cotton-Soft by Design
We choose a gentle, cottony surface over harsh plastic dry-net layers — because comfort should feel natural against your skin.
No Artificial Perfume Masking
We don’t rely on added fragrance to create a false sense of freshness. Our focus is intelligent absorbency and breathable design.
High-Performance Protection
A high-capacity core locks fluid efficiently — delivering dependable protection without unnecessary bulk.
Built on Belief
VYRA was founded on a simple principle: hygiene is a right, not a privilege. Premium quality should remain accessible, dignified, and uncompromised.
Quick Facts About VYRA
Parent Company
Shivika Selfcare
Location
Vadodara, Gujarat
Core Focus
Ultra-thin, high-absorption, rash-free pads
Availability
Amazon & Flipkart - Nationwide
Registration
MSME Registered
Registration
GST registered